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      <title>Allegro Ads — 5 metrics to track beyond ROAS</title>
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      <description>Spend, clicks, impressions, CPC, and placement split — why ROAS alone is not enough, and how to upload Ads XLSX into SalesAmplifier.</description>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Offer change log (offer-events) — what sellers get from it</title>
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      <description>What Allegro records in offer-events, how SalesAmplifier stores them, and how to tie changes to sales drops.</description>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
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      <title>When XLSX report price does not match Allegro API</title>
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      <description>Two sources of truth, the 10% threshold, and when to re-sync vs re-upload instead of treating it as a bug.</description>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
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      <title>XLSX or Allegro API — where to get sales data</title>
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      <description>When Sales Center exports are enough, and when to connect read-only API sync in SalesAmplifier.</description>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
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      <title>How to read Allegro&apos;s Sales by offer XLSX report</title>
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      <description>What the key columns mean, how often to upload exports, and how to connect them with analytics in SalesAmplifier.</description>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
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