Blog

Guides for Allegro sellers

XLSX reports, API sync, Allegro Ads, and data reconciliation.

Offer change log (offer-events) — what sellers get from it

What Allegro records in offer-events, how SalesAmplifier stores them, and how to tie changes to sales drops.

18 April 2026Reports

Two sources of truth, the 10% threshold, and when to re-sync vs re-upload instead of treating it as a bug.

7 March 2026Allegro Ads

Spend, clicks, impressions, CPC, and placement split — why ROAS alone is not enough, and how to upload Ads XLSX into SalesAmplifier.

23 February 2026Allegro API

When Sales Center exports are enough, and when to connect read-only API sync in SalesAmplifier.

12 January 2026Reports

What the key columns mean, how often to upload exports, and how to connect them with analytics in SalesAmplifier.