Allegro Ads — 5 metrics to track beyond ROAS
Spend, clicks, impressions, CPC, and placement split — why ROAS alone is not enough, and how to upload Ads XLSX into SalesAmplifier.
- xlsx
- ads
- roas
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XLSX reports, API sync, Allegro Ads, and data reconciliation.
Spend, clicks, impressions, CPC, and placement split — why ROAS alone is not enough, and how to upload Ads XLSX into SalesAmplifier.
What Allegro records in offer-events, how SalesAmplifier stores them, and how to tie changes to sales drops.
Two sources of truth, the 10% threshold, and when to re-sync vs re-upload instead of treating it as a bug.
When Sales Center exports are enough, and when to connect read-only API sync in SalesAmplifier.
What the key columns mean, how often to upload exports, and how to connect them with analytics in SalesAmplifier.