Allegro Ads — 5 metrics to track beyond ROAS
Spend, clicks, impressions, CPC, and placement split — why ROAS alone is not enough, and how to upload Ads XLSX into SalesAmplifier.
- xlsx
- ads
- roas
Blog
Guides for Allegro sellers
XLSX reports, API sync, Allegro Ads, and data reconciliation.
Offer change log (offer-events) — what sellers get from it
What Allegro records in offer-events, how SalesAmplifier stores them, and how to tie changes to sales drops.
- api
- offers
When XLSX report price does not match Allegro API
Two sources of truth, the 10% threshold, and when to re-sync vs re-upload instead of treating it as a bug.
- xlsx
- api
- reports
XLSX or Allegro API — where to get sales data
When Sales Center exports are enough, and when to connect read-only API sync in SalesAmplifier.
- xlsx
- api
- sales
How to read Allegro's Sales by offer XLSX report
What the key columns mean, how often to upload exports, and how to connect them with analytics in SalesAmplifier.
- xlsx
- sales
- reports